The Joyce Foundation

We were asked by the Joyce Foundation to come up with a non-traditional way to encourage discussions surrounding the negative consequences of gun ownership that would appeal to a broad demographic. Although this idea was never executed upon, I feel strongly enough about it to show it here.

What Could Have Been - The Tour

In order to spark a conversation about guns, we’re going to start a tour featuring beloved musicians who we lost as a result of gun violence. Using the same holographic technology that allowed Tupac to perform again, we’ll bring back beloved artists to show “what could have been”.

Art Director: Justin Yang